At HowNow, we’re on a mission to empower people with the skills, knowledge, and mindset to be successful at what they do.  

And our company values underpin that. They’re the foundation for how we do things at HowNow and will be crucial are crucial as we  continue to grow.

In the early days, the company values were founder-driven.  

Today, they’ve been shaped by our people. Here’s the story of how we did it and the values we built together.

Shaping our values as a team

In September 2022, HowNow’s Mumbai and London offices came together for our Turkey Team Retreat - a week that gave us time to unwind and build stronger relationships.

 Together, we ran a workshop in which we collectively identified the values and behaviours we associate with ourselves and see in each other.

  We kicked off by writing down the traits we admired about our teammates on sticky notes and giving them out, moving into small groups to build out a pitch for our company values.

Everyone got a fair chance to present their ideas and were able to discuss them as a group.

That process created the seven core values below:

 
From creating processes and giving rewards to decision-making and recruitment, our goal is to build those values into every single thing we do. The idea of creating them together was that we could hold each other accountable to living by them.

What those values mean to our people

Fast forward to 2023, with lots of new people in the building, we felt it was the right time to speak with the team to hear what the values meant to them and ways that we demonstrate them in our day-to-day work.